Top SEO Trends to Boost Traffic to Your Website’s

SEO:

SEO stands for Search Engine Optimization, and though it has only three letters long, but it makes a world of difference in Digital Marketing Strategy.

What is mean by SEO?

• SEO is the process of improving the visibility of a website or a web page in a search engine’s unpaid results.
• By optimizing your website for search engines, you can increase your visibility through organic, or unpaid, search engine results.

Why SEO is Important?

• SEO marketing is more important in today’s competitive market. If you have a website, blog, or online store, SEO can help you get free targeted traffic from search engines.
• The majority of search engine traffic goes to the top 5 results. With SEO your website can appear in one of the top positions for your target keywords and get visits to your website. E.g., Refer the below fig., for Top 5 results.
  

What does SERP stand for in SEO?

• SERP stands for Search Engine Results Page. The SERP is returned after a user submits a query into the search engine. Google SERP is the acronym for Google’s Search Engine Results Pages.
• It is the organic search listings. It does not include the paid ads.

How Does SEO Work?

• Search engines like Google, Yahoo, Bing, Microsoft Edge, Firefox scan your site, looking at design and content elements to help them determine what type of topics your website discusses.
• SEO works by making certain changes to your website design and content that make your site more attractive to a search engine.
• If you do this the search engine will display your website as a top result on the search engine results page.
• Google’s algorithm looks at hundreds of ranking factors when deciding which websites to present in the search results and in what order.

Benefits of SEO:

• SEO can play a pivotal role in your overall income and business development.
• SEO can truly enable your business to succeed and become on the web.
• Each business needs website improvement. Site design improvement is the way toward advancing your site to boost natural traffic from web indexes. The main web crawlers are Google, YouTube, Bing, and Yahoo.

Increase Traffic:

Having top position on the search engine results in receiving a majority clicks. Ranking in top position can result is traffic increases for your website.

SEO focuses on Keyword title tags and Meta descriptions, which shows in result pages.

Cost Effectiveness:

SEO is most affordable and effective marketing strategies.

It targets users who are actively looking for your products and services online.

Its more qualified than other marketing strategies, hence the result is cost saving for companies

Increase Site usability:

SEO’s helps to make websites more navigable for users. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate.

Increase Return on Investment:

Placing an ad on some site can cost a lot more with lesser returns as compared to SEO efforts. SEO gets better conversions and higher return on investments.

You can convert the visitors into potential buyers and make more sales

Flexibility:

SEO makes possible to customize a number of targeted campaigns to reach world-wide audience.

Techniques to improve the visibility of a website or a web page in search engines:

1. SEO audit:

An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.

2. Create a sitemap and submit your site to search engines:

A sitemap is a blueprint of your website that help search engines find, crawl and index all of your website’s content. Sitemaps also tell search engines which pages on your site are most important.

Four main types of sitemaps:

Normal XML Sitemap:

This by far the most common type of sitemap. It’s usually in the form of an XML Sitemap that links to different pages on your website.

Video Sitemap:

To help Search Engines understand video content on your page.

News Sitemap:

Helps Search Engines find content on sites that are approved for News in Web.

Image Sitemap:

Helps Search Engines find all of the images hosted on your site.

3. Make your website mobile friendly:

A mobile-friendly website is an essential for every marketer to develop a successful SEO strategy.

Having a mobile-friendly website is a must for all website owners. This is because 56% of website traffic comes from mobile usage, indicating that more people prefer to access the internet via mobile devices.

4. Use long- tail keyword:

Long-tail SEO is a technique for generating high-value organic website traffic. It targets long-tail keywords, which are search terms that consist of three or more words. They also have a lower search volume and competition rate, as well as a higher conversion rate than short-tail keywords.

5. Use more relevant and engaging content:

Content is the uppermost thing to attract your visitors. So write engaging and attractive content with eye catching title tag. Your content should be unique, high quality and informative not self-promoting.

6. Use engaging and relevant images:

Images can be a great way to improve your SEO strategy. When used correctly, they will help to boost your rankings, draw more clicks and ultimately boost your traffic. Images can be used to create visually appealing content, allow users to interact with posts, and even speed up page loading times.

7. Use social media:

Social media is capable of driving traffic to your site. If you share links to your page on your social media profiles, you can drive more traffic to your page.

Social media helps with content also. Content creation is one of the most valuable ways to increase your SEO rankings.

Working and implementing a good social media strategy is best for your work. So, optimize your website for all social media profiles. It can also be helpful to understand your targeted audience.

8. Optimize your reputation:

Optimizing your business or brand not only for search engines, but also for user, audiences and customers, especially those that will appear on SERPs. Hence manage your online reputations.

Conclusion:

SEO is both Art and Science. The artistic aspect of SEO requires dynamic creativity and intuition. The scientific aspect involves challenging assumptions, testing hypotheses, making observations, drawing conclusions, and achieving reproducible results. These two ways of thinking will remain a requirement as SEO evolves into the future.